Digital Asset Management and Compliance Checking


The Client’s Need. The client’s team was charged by their end-customer with building a comprehensive system for uniformly and consistently distributing digital marketing assets (images, videos, incentives, inventory) to a network of 1,200 auto dealers for use in dealer web sites.  The client’s team was also charged with building a compliance component that would automatically scan all dealer sites to ensure compliance with enterprise marketing & content standards, including lexical text & image analysis.

 

How we helped. In response to our client’s request, we undertook an engagement in which we:

  • Took responsibility for eliciting, capturing, and reviewing business & detailed requirements with both client and end-customer teams.
  • Provided domain expertise as needed for both teams.
  • Assumed project management responsibility for the project, including overseeing local and remote development teams.
  • Planned multiple development iterations to meet contractual agreements.
  • Served as point-of-contact for all project management aspects for both client and end-customer.
  • Performed user testing and coordinated acceptance of test results by end-customer.

Outcome. The system was successfully implemented and is in the process of being rolled out to all dealers.


Represented Business in User Acceptance Testing


The Client’s Need. The business team was charged with planning and performing user acceptance testing of the data management component of a major new data-driven product, spanning multiple geographic regions, in very short order.

 

How we helped. In response to our client’s request, we undertook an engagement in which we:

  • Used our domain knowledge of commercial name and address data hygiene, search, and load techniques and strategies to plan a comprehensive suite of test cases.
  • Became point-of-contact for acceptance of European partner data and devised data analysis processes to measure data quality.
  • Performed comprehensive quality analysis of the processing of European addresses and proposed several enhancements.
  • Evaluated process automation capabilities and proposed key enhancements in automation and management reporting.
  • Drafted job descriptions for operational team to assume product data operations.

Outcome. User Acceptance Testing was completed.  The User Acceptance Testing cycle proved pivotal in not only validating the product offering, but also in kicking off a queue of key enhancements to greatly increase product quality and integrity.


Direct Marketing Product Development

The Client’s Need. Our client, a leading automotive industry marketing company, had an idea for a new, market-leading direct marketing service offering. The client needed support in analyzing the specific product requirements, as well as leadership in developing product’s system architecture.
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